Fluffy Bubool, a Sanrio property marketed internationally by Sun Properties, has built a wide fan base in Japan and is looking to become a global character.

Bubool, a penguin with a shower cap on his head, lives in Fluffy Town, and he has the magical power to make anything out of bubbles. There are seven boom titles in Japanese, two of which are English-Japanese bilingual.

Bubool merchandise can currently being found in major Sanrio shops and other Japanese retail outlets, and product includes lunch boxes, towels, note books and bags.

From The Total Licensing Report 7/8/10
http://newsletter.totallicensing.com/